Caterforce has appointed Claire Williams (pictured) as group marketing manager.

She joins the foodservice buying & marketing group from Big Brand Ideas, an integrated marketing agency based in Macclesfield, having previously worked with clients including Nestlé Professional, Kellogg’s, AB World Foods and Pernod Ricard.

In her new role, Williams will manage the overall marketing strategy for the group with a key focus of developing Caterforce’s own-brand, Chefs’ Selections by Caterforce, and supporting members with their marketing activity. She will also be looking to raise the Caterforce profile and promote Flavour Photography, its in-house food photography service.

Williams, who will be based at Caterforce’s Macclesfield head office, comments: “Joining Caterforce is an extremely exciting challenge for me. It’s a hugely ambitious company, and the opportunity to play a leading role in developing its marketing strategy and raise the profile of the group was one I had to take. I was lucky enough to work with their talented team during my time in agencies and I look forward to bringing this experience and knowledge to my new role.”

Nick Redford, managing director of Caterforce, added: “As a group we’re experiencing record growth and we’re delighted to welcome Claire to Caterforce. She brings with her some great experience which will only strengthen our marketing team and help us to achieve our goal of developing the Caterforce brand. I have no doubt that she will be a tremendous asset to the team and business as a whole.”