Product of the Month
Red Bull announces global launch of Red Bull Zero
Red Bull has announced the global launch of Red Bull Zero. Health is now a key concern for shoppers, with 75% considering health when they choose a soft drink (Nielsen). […]
Local Moments of Joy: CCEP unveils Christmas community giveaway
Coca-Cola Europacific Partners (CCEP) has launched a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the […]
Swizzels launches Naughty & Nice Squashies for festive season
Swizzels has launched its first-ever Christmas-themed Squashies. The new elf-shaped Naughty & Nice Squashies come in two flavours – Strawberry Ice Cream and Apple Pie – in 120g packs with […]
Butterkist partnership with Wicked includes consumer and trade activity
KP Snacks has announced a brand partnership for Butterkist with the Universal Pictures film, Wicked, arriving in cinemas on 22 November. In celebration of the release, the UK’s No.1 popcorn […]
SHS Drinks supports WKD with a £2 million campaign
SHS Drinks is supporting WKD with a £2 million campaign. The campaign begins this month with ad support running throughout the remainder of 2024. The 48-sheet and six-sheet posters will […]
SHS introduces lower RRP on WKD 700ml glass bottle PMPs
SHS Drinks has announced that the price mark on WKD 700ml glass bottles is to be reduced from £3.79 to £3.29. The RRP reduction, which is being phased in this […]
Kellanova announces UK launch of American brand Cheez-It
Kellanova has announced that American brand Cheez-It will make its UK debut this summer. Baked with 100% real cheese and combining wheat, corn and potatoes, the recipe has been tweaked […]
Swizzels launches its first-ever TV advert for Squashies
Swizzels has launched its first-ever TV advert for Squashies. The advert is the focal point of a new integrated campaign to showcase the full Squashies range and support the nationwide […]
Plaine Bamboo Paper introduced to offer a sustainable solution
Plaine has introduced an innovative bamboo paper product, which it claims sets new standards in sustainability and quality. Plaine Bamboo Paper comes in a natural buff colour and is designed […]
Mondelez introduces non-HFSS range of Cadbury Brunch bars
Mondelez International has introduced a non-HFSS range of Cadbury Brunch bars. Cadbury Brunch Light is available in two flavours, Honey & Oat and Orange, and each bar contains fewer than […]
Brothers marks Glastonbury Official Cider status with ticket promotion
Brothers Drinks Co has signed a new contract to continue its longstanding association as the Official Cider of Glastonbury Festival, to be held in June. Brothers Festival Apple Cider will […]
Brothers Cider announces biggest-ever relaunch with four permanent flavours
Brothers Cider has announced its biggest-ever relaunch. Encompassing new liquids, packaging and flavours, coupled with a new creative identity and a significant programme of marketing support, the brand will look, […]
