Product of the Month
Kellanova backs Cheez-It with convenience-exclusive competition
Kellanova is backing Cheez-It, the US brand that burst onto the UK snacks scene last year, with a competition exclusively for independent retailers. A £10,000 cash prize is up for […]
Swizzels introduces limited-edition Squashies Drumchick
Swizzels has introduced limited-edition Squashies Drumchick ready for Easter. The orange and pineapple flavoured Squashies Drumchick features bright packaging and a chick-shaped design, and is inspired by the success of […]
AG Barr strikes gold with new campaign for IRN-BRU
Kicking off an £8 million brand investment in 2025, AG Barr’s IRN-BRU, the UK’s 3rd biggest flavoured carbonate brand (Circana), is launching a PoS-led campaign that is designed to disrupt […]
Swizzels introduces limited-edition Squashies Love Hearts
Swizzels has introduced Squashies Love Hearts as a limited-edition product in time for Valentine’s Day. Offering a twist on two classics, the new product combine Squashies’ signature soft texture with […]
Red Bull announces global launch of Red Bull Zero
Red Bull has announced the global launch of Red Bull Zero. Health is now a key concern for shoppers, with 75% considering health when they choose a soft drink (Nielsen). […]
Local Moments of Joy: CCEP unveils Christmas community giveaway
Coca-Cola Europacific Partners (CCEP) has launched a new initiative called ‘Local Moments of Joy’, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the […]
Swizzels launches Naughty & Nice Squashies for festive season
Swizzels has launched its first-ever Christmas-themed Squashies. The new elf-shaped Naughty & Nice Squashies come in two flavours – Strawberry Ice Cream and Apple Pie – in 120g packs with […]
Butterkist partnership with Wicked includes consumer and trade activity
KP Snacks has announced a brand partnership for Butterkist with the Universal Pictures film, Wicked, arriving in cinemas on 22 November. In celebration of the release, the UK’s No.1 popcorn […]
SHS Drinks supports WKD with a £2 million campaign
SHS Drinks is supporting WKD with a £2 million campaign. The campaign begins this month with ad support running throughout the remainder of 2024. The 48-sheet and six-sheet posters will […]
SHS introduces lower RRP on WKD 700ml glass bottle PMPs
SHS Drinks has announced that the price mark on WKD 700ml glass bottles is to be reduced from £3.79 to £3.29. The RRP reduction, which is being phased in this […]
Kellanova announces UK launch of American brand Cheez-It
Kellanova has announced that American brand Cheez-It will make its UK debut this summer. Baked with 100% real cheese and combining wheat, corn and potatoes, the recipe has been tweaked […]
Swizzels launches its first-ever TV advert for Squashies
Swizzels has launched its first-ever TV advert for Squashies. The advert is the focal point of a new integrated campaign to showcase the full Squashies range and support the nationwide […]
