Brakes launches Portico range of frozen fish and seafood

Brakes has launched Portico Seafood, a new range of frozen fish and seafood.

Portico Seafood features two distinct tiers – Classic and Premium – helping customers to identify more easily the products that best meet their quality and value requirements.

Portico Seafood Classic is claimed to offer high quality products that are equal to or better than other national or leading brands, while Portico Seafood Premium is positioned to deliver exacting specifications, premium performance and exceptional value.

The initial range has a choice of premium frozen fish such as monkfish, Cornish sole and sea bass as well popular everyday menus items including scampi, MSC breaded cod and prawns.

Brakes plans to expand the range  to 150 products over the next 18 months. The wholesaler currently offers just over 100 private label frozen fish and seafood products, and the Portico range is not a direct replacement for the current lines but it will replace some existing products over time.

Paul Nieduszynski, CEO at Sysco GB, said: “For businesses that serve seafood, Portico delivers consistent, quality products sourced with integrity and a commitment to food safety. Our seafood is harvested with immense respect for the environment and focused on advancing sustainable seafood practices to ensure quality seafood can be enjoyed for generations to come.

“With the wide variety of products on offer, we’re confident that the range will contain all the key ingredients to make fish a tasty part of any menu.”