Brakes launches five-strong vegan cake range

Brakes has launched a new range of vegan cakes, including what is claimed to be the first Vegan Jaffa Cake in foodservice.

The selection is designed to help operators capitalise on the burgeoning vegan sector, which has grown by more than 400% in the past five years.

In addition to the Vegan Jaffa Cake (pictured), the range includes Vegan Salted Caramel Cake, Vegan Choc Fudge Cake (Pre-Cut), Brakes Vegan Cherry & Chocolate Dessert and Brakes Vegan Jam Roly Poly.

Vanessa Baker, category manager bakery, desserts & ice cream at Brakes, said: “We’ve developed a fantastic range of vegan products, which do not compromise on taste or quality and will help our customers take a slice of this increasingly lucrative sector.  Over the past few years, Brakes has stood out from the competition when it comes to developing innovative, tasty award-winning products and this range is no exception.

“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible. Having a great vegan range is an important part of that.

“The beauty of these products is that while they are suitable for vegans, they offer the best of all worlds: a great tasting product that consumers will love, and which will be a fantastic addition to any menu in its own right – with the added advantage that they are also suitable for vegans.”

Baker added: “Our research has shown a growing trend towards a familiar, nostalgic comfort food which has been driven by COVID-19. Our flagship vegan Jaffa Cake is perfect for that.”