Brakes launches Christmas campaign with 130 new products

Brakes has launched its Christmas campaign, featuring more than 1,000 products to help caterers make the most of the festive period.

In Brakes’ most comprehensive festive new product development programme to date, more than 130 new lines have been introduced. These range from Pulled Turkey and Turkey Hotdogs – a twist on Christmas favourites – to decadent desserts like Cinnamon Swirl Cheesecake and Chocolate & Sour Cherry Roulade.

The company has published a new brochure that can be downloaded from the Christmas section of the website. This year, Brakes has added more sector-specific information so that customers can instantly find information that is more relevant to their business. There are also downloadable point-of-sale materials to help caterers make their menus more visible.

Demand can often be volatile at Christmas with last-minute bookings, and Brakes has highlighted a range of ‘Freezer to Plate’ dishes that can be served from five to 15 minutes.

The wholesaler is also providing options to enable foodservice operators maximise returns, with four three-course menus all offering up to 70% margin, including vegan and gluten-free options.

Paul Nieduszynski, chief executive at Sysco GB, said: “In the current market conditions, with the cost-of-living crisis still impacting demand in foodservice, getting Christmas right will be critical to the success of outlets.

“To help customers create winning menus, we’ve introduced a huge number of new products that offer fantastic standout, alongside the traditional favourites that deliver the quality and value customers expect from Brakes.”