Brakes fulfils pledge to remove problematic plastic from own-brand range

Brakes has fulfilled its pledge to remove all hard-to-recycle black plastic from its own-brand range by the end of 2020.

The wholesaler, which has the largest private label foodservice brand in Europe, has now changed the packaging on almost 500 lines and removed more than 1,000 tonnes of the problematic plastics from its supply chain.

Hugo Mahoney, Brakes’ CEO, said: “There have been so many challenges over the past year for suppliers to the hospitality and catering markets, but nonetheless we have maintained a close focus on our CSR commitments.

“It is a major achievement to have made good on our promise, especially given the circumstances. As a result of the fantastic effort from Brakes’ colleagues and our fantastic suppliers, more than 1,000 tonnes of hard black plastic is now easily recyclable and no longer being thrown away.”

While the 2ZERO20 pledge has been one of its most prominent campaigns, Brakes remains very active in all its CSR focus areas. Its Meals & More charity continues to advocate holiday hunger prevention, helping clubs that serve more than 10,000 children, and it continues to make excellent long-term progress on carbon reduction (having already hit its original targets and reset them to a 30% reduction by 2025) and reducing food waste.

Mahoney explained: “We are passionate about delivering a better tomorrow through our CSR focus areas, and we are in a unique position to demonstrate leadership in our industry, working with our global supply chain to adopt high CSR standards. On non-recyclable plastics, we have carried the foodservice flag, making early commitments and showing the way.

“While the company has been recognised with many awards over the past couple of years for our responsible and sustainable approach to food supply and distribution, we don’t intend to stop here. As a Sysco company, we’re committed to finding creative solutions to advance CSR in three areas: caring for people, sourcing products responsibly and protecting the planet.”

Brakes continues to innovate and will launch a new packaging policy early in 2021 to further its progress, having already increased the visibility of recyclable materials by clearer on-pack labelling.

Tel: Brakes (01233) 206000

Published Date: December 19, 2020
Category: Wholesale Industry News