Booker launches Spring 2026 NPD range with exclusive new lines

Booker has introduced its Spring 2026 New Product Development (NPD) Guide and will be showcasing the products at its Retail Trade Show at Sandown Racecourse on 5 March and at Doncaster Racecourse on 12 March.

Colm Johnson: ‘We’re giving our customers even more ways to stand out.’

Featuring over 130 new lines, including 16 Booker exclusives and nine first-to-market products, the Spring guide is designed to help retailers embrace the new season, refresh their ranges for warmer weather, drive footfall and capitalise on seasonal trends.

The guide brings together innovation in the alcohol, impulse, grocery, fresh and frozen categories. Highlights include: Madri Limon 4 x 440ml – Booker exclusive; Mythos 4 x 440ml and 10 x 440ml – Booker exclusive; Volcanix Ice Cream – Booker exclusive; and Jack’s products with reduced-price PMPs.

Colm Johnson, retail managing director at Booker, said: “Our Spring 2026 NPD Guide is packed with innovation, exclusivity and first-to-market launches to help retailers refresh their ranges and make the most of seasonal opportunities. We’re giving our customers even more ways to stand out, drive footfall and meet evolving shopper trends as consumer habits shift with the arrival of spring and warmer weather.

“The Retail Trade Shows are always a highlight in our calendar, and we’re excited to bring the Spring guide to life at Sandown and Doncaster. It’s a fantastic opportunity for retailers to discover new products, unlock exclusive deals and connect with our teams and supplier partners in person.”