Bobby’s Foods launches £1 price-marked hanging bag range

Bobby’s Foods, Bromsgrove-based distributor of snacks, sweets and cakes to retailers nationwide, has launched its first bagged confectionery range.

Specifically tailored to the convenience channel, Bobby’s £1 price-marked hanging bag range is designed as a mass-market impulse treat that delivers on quality, price, availability and range.

The range initially comprises 18 variants, featuring a mix of proven sellers, modern favourites and NPD. One of the new lines is Berry Duo’s, a soft strawberry chew encased in a raspberry hard-boiled sweet and vice versa. The product idea came from the desire to give consumers a longer, experience-led eat.

Bobby’s marketing manager Carmelina Mancini commented: “Our mission is the same as it has always been at Bobby’s: to serve local retailers with proactive range extensions which deliver fantastic sales through products designed specifically for convenience shoppers. That’s why we embarked on a solution-focused project to deliver a unique bagged sugar confectionery range unlike anything currently available.”

A bespoke metal stand is available to retailers and designed exclusively for the convenience store environment, with a footprint only slightly larger than an A3 piece of paper. It displays all 18 products.

“We have seen an increasing demand for £1 bagged products, and I do not doubt that this new range will cement itself as a firm favourite with consumers,” added Mancini. “With the current market and pricing pressures, we’re proud of the £1 price point and the NPD we’ve been able to achieve – this allows us to continue to support our retailers and offer them a point of difference.”