Blakemore launches Community Cashback Grant scheme

AF Blakemore has launched a Community Cashback Grant scheme across its SPAR stores to thank groups that are supporting vulnerable people during the COVID-19 crisis.

The company is giving away £30,000 to local charities and community groups in four regions across its trading area.

The introduction of the scheme follows the launch of a similar initiative by fellow SPAR wholesaler the Henderson Group earlier this year.

Applications close on 9 July, and every Monday 12 finalists will be announced on AF Blakemore’s website and SPAR Facebook pages. The public will then be able to vote for the group they want to receive the top grant of £1,000 in their region. Grants of £500 and £375 will also go to the groups that receive the second and third most votes in each region.

Group marketing director Sarah Ellis says: “AF Blakemore has played a key role in local communities throughout the Coronavirus pandemic – supplying essential goods and services via its SPAR stores, supporting RVS’s Volunteer Responders scheme and helping local councils feed vulnerable people via its foodservice operation.

“At the same time the business has received a lot of great support back from local communities, and we want to say thank you to everyone doing great things for others. We hope that our Community Cashback grants go a small way to helping people in need.”

Tel: AF Blakemore (01902) 366066

Published Date: June 30, 2020
Category: Wholesale Industry News