Bidfood launches biggest Christmas deals programme in a decade

Bidfood has launched its biggest Christmas deals programme in a decade, offering more than 400 seasonal deals to support menu planning, cost control and festive trading.

At the heart of the campaign is an expanded Christmas pre-order range, which has grown from 100 to 150 products, ranging from festive favourites to value-led seasonal lines. Customers who pre-order selected seasonal favourites can also benefit from a further 10% discount against standard Christmas deal prices.

This year’s pre-order promotion builds on the success of Bidfood’s 2025 Christmas pre-order initiative, which saved customers just under £230,000 in total.

By encouraging earlier planning and pre-ordering, the campaign helps customers secure key festive products, manage costs more confidently and reduce the last-minute pressure that can come with the Christmas rush.

Katie Sillars, head of commercial growth initiatives at Bidfood, said: “Christmas is a huge opportunity for our customers, but we know it can also be one of the most demanding times of the year. That’s why we’ve built a campaign that makes festive planning easier, more flexible and more cost-conscious.

“With more than 400 festive deals and a bigger pre-order range than ever before, customers have more choice, more value and more ways to get ahead before the season gets into full swing.

“It’s all about helping operators feel prepared, protect their margins and deliver festive menus their customers will love.”