Bidfood highlights key trends shaping summer menus
Bidfood has highlighted the key trends it believes are shaping summer 2026 menus.
The trends are:
• Feel-good wholefoods – nourishing dishes full of flavour, colour and texture that feel both wholesome and indulgent.
• Sweet heat flavours – combinations such as hot honey with a choice of protein that balance spice, sweetness and freshness.
• Loaded indulgence – visually impactful dishes that deliver comfort, abundance and perceived value.
• Globally inspired desserts – familiar favourites reimagined with international flavours and premium finishes.
• Street food influences – handheld, shareable formats packed with bold global flavours, particularly Korean-inspired dishes.
With 54% of consumers interested in trying unique dishes when dining out, rising to 76% among self-described foodies, the appetite and growing opportunity for operators to differentiate through creativity and theatre is essential (CGA), says Bidfood.
The wholesaler has developed a new recipe collection to help hospitality operators turn seasonal menus into standout dining experiences.
Rhia Harry, research & insights manager at Bidfood, said: “Seasonality is crucial for operators. It challenges them to craft a unique story around food that delivers an experience that diners can’t easily recreate at home.
“We also see a natural shift as consumers’ palates begin to change in the summer, with more adventure and curiosity driving choice. Summer menus aren’t just about lighter plates, they’re about delivering flavour, quality and a memorable experience.
“With this in mind, we’re delighted to have developed a selection of fresh, summer recipes, inspired by Bidfood’s latest 2026 trends research, so operators can effortlessly stay ahead of the curve.”
Published Date: May 21, 2026

