Bidfood announces launch of Price Freeze promotion

Bidfood has announced the launch of its new Price Freeze promotion.

Beginning on 1 January, the initiative features price cuts or price holds on 140 key lines.

Customers can secure up to four months of these prices simply by purchasing any qualifying Price Freeze product before 28 February. They will then automatically receive the same price on all subsequent orders of that product until 30 April.

This promotion gives Bidfood customers the opportunity to plan ahead for what is often a tricky time of year.

Katie Sillars, head of commercial growth initiatives at Bidfood, commented: “Right now, operators don’t just need another promotion, they need certainty. Our Price Freeze is about locking in real savings on the products customers rely on most, so they can plan with confidence and focus on driving sustainable growth as we head into the new year.

“We’ve combined deep cuts on key lines and frozen those prices right through to the end of April, across a strong mix of customer favourites from our own and supplier brands. Even small savings add up, freeing up cash that can be reinvested in teams, menus and customer experience. We want this to feel like a genuine boost for hospitality – supporting both resilience and growth through the toughest winter months and into early spring.”

Bidfood is also planning special cashback offers on the same range of products in March.