Bestway Retail enhances offer to SimplyFresh in renewed partnership

Bestway Retail has entered a new long-term partnership with convenience store brand SimplyFresh, which has 80 stores that are branded either SimplyFresh or SimplyLocal.

Jamie Davison (left), retail director at Bestway Retail, with Kash Khera, creator & co-founder of SimplyFresh.

Bestway Retail, which has been working with SimplyFresh for the last 14 years, has signed a new seven-year agreement as part of its roadmap to offer bespoke propositions for its diverse customer base.

Jamie Davison, retail director at Bestway Retail, said: “We know the SimplyFresh retailers really value the offer and support that we provide them with and our focus will be to work closely with Kash Khera and all the SimplyFresh team to ensure that we enhance this even further.

“Supporting the increased performance of the existing SimplyFresh retailers, as well as introducing new retailers and stores to the estate, is our joint objective and we are very much looking forward to continuing to grow together.”

Kash Khera, creator & co-founder of SimplyFresh, added: “Over the past 14 years, SimplyFresh and SimplyLocal have worked closely with Costcutter and this partnership has been pivotal to our growth and success. After a thorough review of our growth strategy and future direction, we are excited to embark on a new phase of our relationship with Bestway and Costcutter.

“This evolution marks a commitment to leverage the exciting opportunities through dual fascia branding with Bargain Booze and Wine Rack, and the multiple supply routes, further enhancing our collaborative success.”

Bestway reports that there are a number of SimplyFresh retailers who are looking at adding the Bargain Booze or Wine Rack brand to their stores. SimplyFresh retailers have access to all three of the Bestway supply chains: Best One, Bargain Booze and Costcutter.