Bestway recruits 57 more Penny Petroleum stores to Costcutter

Bestway Retail has announced that it has entered into a new long-term partnership with Penny Petroleum, the fifth largest independent petrol forecourt operator in the UK.

Over the last three years the partnership between Bestway Retail and Penny Petroleum has been focused on optimising the offer to 11 forecourts and retail stores. The new agreement sees a further 57 stores joining Costcutter to accelerate the customer offer.

As part of the agreement, Penny Petroleum will be rebranding its sites to Penny on the Move and will join the Bestway Retail national account division, benefiting from a dedicated business support team.

David Penny, founder and managing director of Penny Petroleum, commented: “Having reviewed our strategy for growth and the forward direction we are to take our business in to optimise the many opportunities on our forecourts, we are delighted to be entering a new phase of our trading partnership with the Bestway/Costcutter team.

“Over the last three years we have developed a great relationship and introduced an aligned way of working between our two teams, which has resulted in an excellent performance and impressive sales uplifts via presenting compelling environments and offer to meet our shoppers needs.

“I look forward to seeing the teams continue to work together to further develop the shopper experience within our existing forecourts and to bringing in new locations to the Penny estate.”