Bestway launches ‘Summer Sorted!’ promotion

Bestway Wholesale has launched a campaign for seasonal lines, including ice cream, soft & licensed drinks and BBQ foods.

The ‘Summer Sorted!’ drive runs until August and offers deals on products in Bestway and Batleys depots.

The colourful theme has been applied to all marketing material in branches and on the company website.

A specially created brochure lists 120 promoted items in addition to the usual monthly deals publication. And for the first time in a summer campaign, Bestway Wholesale has provided best-one retailers with gondola end branding in their PoS kit.

Salih Sheikh, head of marketing and digital, said: “Last year retailers were able to capitalise on the summer of football and the unexpected heatwave which hit the UK.

“In the absence of a big sporting event this year, we have developed a campaign to help capitalise on the 42% of shoppers who are more likely to do things spontaneously as a result of hot summer weather.”

Sheikh added that the featured BBQ range includes the top three categories: sausages, buns and soft drinks.

Further promotions will focus on family days out and summer holidays.

Tel: Bestway Wholesale 020-8453 1234