Bestway launches Profit Express festive campaign

Bestway Wholesale has launched its Christmas campaign, Profit Express.

The campaign, which will be live until 2 January, will deliver ‘all the magic of theatre and festive fun, ensuring exceptional visibility and engagement for the expected 80,000 retailers shopping the Christmas campaign’.

Aiming to build on last year’s success, when the business achieved an average 158% volume uplift on SKUs during the Christmas campaign, Bestway is doubling down on the promotions to help ease the pressure on customers over this peak trading period.

Inspired by the animated Christmas adventure film, Polar Express, retailers can enjoy a ride on the Bestway Profit Express steam engine to the North Pole. Along the way there will be several stops where retailers can jump off to take advantage of the promotions and enjoy the festive cheer.

Each of the Profit Express carriages will be a focus of the campaign, specially conceived to inspire customer excitement and interaction and display the promotional offers in depots nationwide. Large digital screens within depots will shine a light on special products, retailer promotions and supplier content.

Bestway has also taken the Profit Express train to the virtual digital realm. Its website www.bestwaywholesale.co.uk will be reflecting the festive spirit through a disruptive animated homepage and dedicated landing page, with its 2024 seasons greetings of deals and promotions.

In addition, creatively themed marketing digital communications will include a series of emails, WhatsApps and competitions.

Kenton Burchell, trading director at Bestway Wholesale and Retail, says: “We are really excited by this year’s Christmas campaign and confident we’re offering the very best deals in the market. We’ve saved some top deals of the year for the biggest shopping season to help our customers to increase sales and optimise their margin and profit at this time.

“Retailers can enjoy large-scale fun which is interactive and engaging directly with them in our depots and online on our website and apps. This year’s campaign is based on the story (now a much-loved film) about a young boy who embarks on a magical adventure to the North Pole on the Polar Express, while learning about the spirit of Christmas.

“It’s the perfect forum for suppliers to showcase their Christmas products, enhance brand visibility and drive additional sales during this key trading period.”

Burchell concludes: “We hope the campaign will encourage our retailers to make Bestway their number one choice of where to shop for their festive products this Christmas. By doing so, they will be rewarded – our whole aim is to help them make more possible for their business and their customers this Christmas.”