Bestway kicks off 50th anniversary year with Thank You campaign

Bestway Wholesale has kicked off 2025 with its flagship ‘Thank You’ campaign, featuring ‘buy one get one free’ offers and other big savings, with 50%+ profit on return on leading products.

The ‘Thank You’ promotion has been a tradition for the Bestway business for over 10 years. This year it is running across the 60+ depots nationwide and online until the end of January.

This year marks the 50^th anniversary of the Bestway business, which was founded by Sir Anwar Pervez who established his first wholesale depot in 1975.

At the centre of this year’s in-depot display is a celebratory LED-lit arch crowned with a ‘Thank You’ banner. The shopping experience featuring BOGOF offers and ‘buy two get one free’ offers across many top brands.

Customers also have the opportunity to purchase top-selling brands at ‘extraordinary prices’.

Bestway has a robust communication plan for all of its retailer communication channels to ensure that customers hear the news about the deals.

Bestway Wholesale group trading director Kenton Burchell said: “We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50^th anniversary.

“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s a powerful opportunity for us to set the tone for the year ahead.

“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.

“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and, ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”