Bestway invests £10 million in price cuts to support independent retailers

Bestway Wholesale is investing £10 million in reducing standard prices across more than 2,000 (non-promotional) core lines – a move designed to bolster the profitability and sustainability of independent retailers across the UK. The price cuts take immediate effect.

This strategic investment during Bestway’s 50^th anniversary year reflects the company’s commitment to supporting its customers through the ongoing market pressures as retailers face worrying cost increases across all aspects of trading. The move is designed to give retailers a consistent edge in attracting shoppers and boosting margins.

Unlike time-limited promotions, this price drop delivers long-term savings that retailers can rely on, helping them to plan and price competitively.

Dawood Pervez, managing director at Bestway Wholesale, commented: “We know our customers are under pressure – and we’re taking decisive, long-term action. This isn’t a one-off deal. It’s a real investment in the day-to-day success of the independent retail sector. By lowering our core prices, we’re helping retailers strengthen their margins and stay competitive where it really matters.”

The £10 million investment spans all categories, focusing on high-demand everyday essentials. The campaign will be clearly communicated through in-depot signage, digital platforms, newsletters and printed leaflets.

Pervez added: “At Bestway, our success is built on our customers’ success. This investment shows we’re listening, we’re acting, and we’re standing shoulder to shoulder with independents across the country.”