Kervan Gida UK is aiming to capitalise on the trend for bigger sharing packs at Christmas time with the launch of 1kg Bebeto Sweet Shop.
The new format (rsp £5) holds two 500g bags of the brand’s most popular Gummy Mix and Fizzy Gummy Mix shapes in mixed fruity flavours. The product is Halal certified and comes in cases of six.
Andy Walvin, UK sales manager at Kervan Gida UK, says: “Shoppers love to trade up to bigger packs to enjoy with loved ones over the festive season. In fact seasonal packs drove volume growth of 8.8% last year (IRI) so there’s some sweet sales to be made with larger pack sizes this time of year.”
He adds: “Whilst HFSS and the rising cost of living threaten the rate of growth this season, we know confectionery will remain an important part of consumers’ celebrations.
“Our advice for retailers is to stock up on new Bebeto Sweet Shop and promote seasonal lines through key messaging in shop windows and via social media, plus give key space in the confectionery aisle to sharing bags, multipacks and themed SKUs. Ensure the display is clean and shoppable and segmented into occasions, perfect for get togethers and perfect for gifting.”