Aylesbury-based Jambo Supplies joins Sugro

Sugro has recruited Jambo Supplies to the group.

The new member has added £26 million to Sugro’s existing buying power of more than £2.5 billion.

Based in Aylesbury, Jambo Supplies has over 30 years of trading history, supplying a wide range of non-food products, including over-the-counter medicines, haircare and skincare, to cash & carries and delivered wholesalers.

The strategic collaboration will provide the wholesaler with access to Sugro’s extensive product portfolio, marking a step towards Jambo Supplies’ ambition to expand its stock of confectionery, crisps & snacks, soft drinks, groceries, and toiletries to cater to growing customer demand.

Meghnaben Patel, director at Jambo Supplies, commented: “We are excited to become a part of Sugro UK and to collaborate with like-minded companies who share our dedication to excellence. This membership opens up a world of possibilities for us, enabling us to leverage collective expertise and resources to drive growth and deliver even greater value to our customers.”

In other news, customer split functionality has been introduced to the Sugro Insight Service, in partnership with TWC.

Sugro members have collaborated with central office to categorise core customer types. By identifying nine distinct types including retail outlets, forecourts, on-trade establishments, and cafés/quick service restaurants, Sugro Insight Service enables suppliers to delve into category and product performance specific to each customer segment.

Published Date: March 17, 2024
Category: Wholesale Industry News