AF Blakemore unveils Blakemore Trade Partners Plus rebate programme

AF Blakemore has unveiled its new £4.5 million investment package and a rebate scheme for convenience store retailers to earn up to 8%.

In addition to the rebate, retailers joining Blakemore Trade Partners Plus gain access to a suite of tools including:

• Bespoke store blueprints and planograms

• Customer insight and tailored category advice

• Award-winning own-brand ranges

• Exclusive NPD and promotional mechanics

• Flexible, scalable store solutions and ongoing support from experienced teams

Retailers will also benefit from access to rebate advances of up to £150,000 to fund store development, discounted EPoS, digital screens, marketing activation support, and store merchandising to maximise layout and flow.

AF Blakemore unveiled the new programme at SRS25: Better Together in Telford.

“As a convenience retailer ourselves, we know this sector inside out,” said Tomas Blakemore, retail sales director at AF Blakemore. “We understand the missions that matter, from ‘food for now’ to ‘food for later’, and we’ve created solutions that work at store level – with the right product ranges, in-house logistics offering market-leading service levels, and bespoke store design that helps retailers stand out.”

Matt Teague, managing director, retail, added: “This initiative reflects who we are as a business – a family-owned convenience retailer that understands the realities our partners face and invests in solutions that work.”

As a fourth-generation independent family business, AF Blakemore is committed to championing the success of independent retailers across its distribution area.

“We’re invested in shared success,” continued Teague. “It’s not about offering a one-size-fits-all model – it’s about equipping each retailer with the right tools, insight, and support to drive growth on their terms.”