AF Blakemore launches Plant & Win app game for SPAR stores

AF Blakemore has launched a new app game called Plant & Win, which SPAR shoppers in Wales, central England and the Southeast can play to plant trees and win prizes.

The Plant & Win app game is live in SPAR stores serviced by AF Blakemore until 17 May 2023, and is being supported with instore PoS, SPAR Radio advertising, digital, and social media activity. All in-store PoS has been produced on recycled paper.

All customers need to do is download the Plant & Win app to play games and earn prize draw entries to win six Forest holiday breaks – one grand prize of up to £3,500 and five breaks to value of £750.

Through a partnership with environmental charity One Tree Planted, a tree will be planted in the UK for every Plant & Win app download, helping AF Blakemore to fulfil sustainability goals.

Sarah Ellis, group marketing director, said: “Throughout 2022 we launched a number of successful app games which were the driving force behind increasing in-store engagement. Our customers have responded really well to us, rewarding them with engaging in-store digital experiences.

“Our new Plant & Win app will be another big opportunity for SPAR stores and retailers to bring new customers into their stores with the chance to win prizes. It will also encourage everyone to do their bit for the environment and get as many trees as possible planted.

“We are clear about the importance of nurturing our neighbourhoods and this exciting initiative will help bring us one step closer to fulfilling this. Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”

Last year SPAR UK supported the international brand’s 90th anniversary celebrations by planting 12,500 trees all over England with One Tree Planted. The aim of the initiative was to raise as much as possible to uplift local communities, reduce environmental impact and help to build a sustainable future for all.