Boost Drinks announces winner of Local Legends competition

Boost Drinks has announced the winner of its ‘Local Legends’ competition.

Boost CEO Simon Gray with Julie Kaur, winner of the Local Legends competition.

Julie Kaur, of Jules Convenience in Telford, won the top prize of £20,000.

Selected from nearly 200 entries across the UK, Kaur stood out to the judges due to her being an ongoing key figure within the community through her valiant fundraising efforts. During the pandemic, she worked tirelessly to support her local community, taking it upon herself to reach out to the elderly and vulnerable by paying them visits and offering a delivery service to local residents who were unable to shop for essentials.

Kaur was revealed as the winner at Boost Drinks’ Platinum Party in London, an event that celebrated the brand’s year-on-year growth over the last two decades and thanked stakeholders, wholesalers and retailers alike for their continued support over the years.

Speaking of her win, Kaur commented: “It’s amazing to have been recognised by Boost Drinks. There were so many amazing retailers nominated so it’s a privilege to be announced as the winner. I was also incredibly happy to see so much diversity, moreover so many women shortlisted. I can’t wait put my plans in motion!”

Kaur plans to use the prize to set up a community café and meeting area in her hometown of Telford, where 31% of the community are semi-skilled or unskilled manual workers, 25% of whom have no qualifications. She hopes the café will further enhance community spirit and help raise aspirations in the community from different groups.

Coming in second place and taking home £2,000 was Bob Singh, from Nisa Bramston, who plans to use his winnings to put on fun community events. Third place was awarded to Divyesh Patel of Tower Stores Off Licence, who took home £1,000. He plans to put his prize towards expanding the delivery offering from his store.

Simon Gray, founder and chief energising officer at Boost Drinks, said: “The competition really was the perfect example of Boost’s vision in action – energising everybody, in every way. I’m so pleased that we were able to come together to celebrate the last two decades at our Platinum Party after the challenging 18 months we’ve all had.

“Congratulations to all of the Local Legends who were shortlisted. It really was incredibly hard selecting a winner as we received some brilliant nominations and applications from across the country. There were some incredible stories to tell and we’re immensely proud of everyone who entered.”