Radnor Hills announces launch of Radnor+ range of functional spring waters

Radnor Hills is launching Radnor+, a new range of functional spring waters, in January.

Combining Radnor Hills’ mineral-rich, naturally filtered Welsh spring water with added functional nutrients, Radnor+ has been developed around the moments that make up everyday life – from busy mornings and active afternoons to wellbeing routines and everything in between.

In addition, with a 660ml format, the range has been designed to make functional hydration feel less like an occasional purchase and more like an everyday essential.

The Radnor+ range comprises:

Alkaline Water: Described as the hero of the Radnor+ range, the Alkaline Water has a high pH of 9.5 and contains greater levels of alkaline minerals like magnesium, which contribute to normal psychological function. It also contributes to electrolyte balance.

Recover: Radnor+ Recover contains a subtle blend of clementine and bergamot with added magnesium, electrolytes and sea salt. With its B vitamins and fibre, it is designed to help to reduce tiredness and fatigue.

Energise: Radnor+ Energise is a mango and pineapple spring water enriched with B vitamins, magnesium, caffeine and fibre, with natural energy from coffee beans.

Focus: Radnor+ Focus blends lime, yuzu, ginseng and green tea extract with added fibre and B vitamins which contribute to normal psychological function.

Glow: Radnor+ Glow combines white peach and raspberry flavours with zinc, biotin and B vitamins, which contribute to the maintenance of normal hair, skin and nails. It also contains added fibre.

Chris Sanders, sales & marketing director of Radnor Hills, says: “We know that people are always looking for drinks that do more than simply quench their thirst. They want hydration that fits around their lifestyle, supports their everyday routines and gives them that little something extra.

“So we’ve designed our brand-new premium range of Radnor+ drinks around people’s everyday moments, whether they need a lift of energy, some time to focus, or they’re recovering from a workout.

“We’re passionate about innovation and constantly explore new ideas to expand our portfolio and offer hydration that matches everyone’s moments.”

He adds: “Our consumer research of 3,000 18 to 35-year-olds showed they are supportive and excited to see our brands expanding beyond education, which is typically where they first enjoy our drinks.

“Functional drinks are mainstream in Britain with 39% of Britons consuming them, many of whom are aged 25 to 34 years old, with health and wellness their main motivation. We’re looking forward to seeing Radnor+ become a core growth driver and flagship brand within the Radnor portfolio.”