One Stop launches Prices Kept Low campaign

One Stop has launched a new ‘Prices Kept Low’ campaign across its entire company and franchise estate.

The company has cut prices on 37 everyday lines while holding a further 24 at their existing low prices.

The products span grocery, bakery, snacks and non-food essentials, combining One Stop Own Label products with leading brands.

The campaign sees reductions of up to 17% and almost 40% of the range will be priced below £1.

Key price cuts include:

Warburtons Original Toastie 800g: £1.55 to £1.40

Granulated Sugar 1kg: £1.20 to £1.09

One Stop Baked Beans 420g: 45p to 40p

Kellogg’s Corn Flakes 450g: £2.65 to £2.45

Nescafé Original 3in1, 8 sachets: £1.50 to £1.35

Huggies Pure Wipes 48s: £1.10 to £1

Alberto Balsam Raspberry Shampoo and Conditioner 300ml: £1.20 to £1

One Stop Bolognese and Onion & Garlic Pasta Sauces 500g: £1 to 85p

The ‘Prices Kept Low’ promotion is supported by a PoS package, with external banners, window posters, hanging signs, shelf barkers and shelf flags. Ten hero lines will lead on external banners to drive footfall from the street, while shelf flags will highlight all 61 products at the fixture.

Nigel Prendergast, head of customer marketing & business support at One Stop, said: “Convenience shoppers want to know they can get everyday essentials at a competitive price close to home and our ‘Prices Kept Low’ campaign does exactly what it says. With the campaign visible at every touch point in store, from the street to the shelf, it will certainly stand out.”

James Renshaw, head of product at One Stop, added: “We’ve looked at what’s important to our customers across the whole day for this range, from Corn Flakes and a coffee in the morning to beans on toast or a pasta bake for tea. Mixing our own-label lines with brands that shoppers trust means customers can put together everyday meals for less, without compromising on quality.”