Werther’s Original and English Heritage team up to reward shoppers

Werther’s Original is launching a new on-pack promotion in partnership with English Heritage, giving shoppers the chance to unlock value-led rewards while helping retailers drive engagement in the confectionery aisle.

Running from 1 September 2026 to 14 February 2027 across selected Werther’s Original packs, the promotion will offer every shopper 2-for-1 entry to English Heritage sites, alongside the chance to win annual memberships and cottage holidays.

The campaign brings together over 100 years of confectionery craftsmanship with one of the UK’s best-loved heritage organisations, tapping into shared consumer passions including history, nostalgia and the great outdoors.

Welcoming over 5.7 million visitors last year, English Heritage continues to see strong demand from consumers seeking affordable days out and opportunities to spend more time outdoors with family and friends.

With shoppers increasingly looking beyond price alone, the campaign has been designed to deliver added value through experience-led rewards that resonate with today’s consumers.

Werther’s Original remains the UK’s number one traditional branded sugar confectionery brand, worth £35.7 million, with 96% brand awareness (Consumer Insights).

Rebecca Robert, marketing director at Storck UK, comments: “Werther’s Original and English Heritage are two iconic heritage brands with connection at their core, making this a natural partnership for us.

“Through this promotion, we’re excited to offer shoppers added value by encouraging more people to connect with the past through exploring some of the UK’s most loved heritage sites. At the same time, the campaign gives retailers a strong opportunity to drive engagement and excitement within the confectionery aisle.”

To enter, shoppers will purchase a promotional Werther’s Original pack, scan the on-pack QR code and follow the entry mechanic online for the chance to redeem rewards and win prizes.

The promotion will be supported by a wider integrated media campaign across digital, out-of-home and audio-visual channels to help maximise shopper awareness and visibility in-store.