Derby-based discounter SOS Wholesale is celebrating its 20th anniversary with a new logo and special deals for retailers.

Director Mark Beckett said: “We want to thank our customers for their business and loyalty, so we’re offering fantastic savings on hundreds of core range products, like groceries, toiletries, pet food and Easter confectionery, including many branded lines.”

The C&C/wholesale business, which began trading in 1996 from a 600 sq ft warehouse, now operates from a 70,000 sq ft depot, distribution centre and office, stocking more than 5,000 SKUs.

Around half the income is from grocery, 20% each from soft drinks and confectionery and the remaining 10% from non-food.

The birthday deals, available through the Sugro member’s Quidz-In brochure, are being supported by a print and digital media marketing campaign.

The company is exhibiting at the Spring Fair from 6-11 February at the NEC in Birmingham.

Tel: SOS Wholesale (01332) 361761