Wrigleys launches Doublemint mints and a new sugar-free gum recipe

Wrigley has overhauled the Doublemint brand with a new sugar-free recipe for the gum and the addition of new sugar-free Doublemint mints.

The mints come in a single roll pack (rsp 43p), a bottle containing 70 pieces (rsp £1.99) and a 115g sharing bag (rsp £1.39). The roll pack is also available as multipack of three, with an rsp of £1.19.

The launch is accompanied by a new contemporary look, which builds on the distinctive Doublemint green and famous arrow graphic. Wrigley has announced that the Doublemint brand is being supported with a £2 million investment in 2016.

Julio Guijarro, Wrigley UK marketing director, comments: “Doublemint has great heritage in the UK and is loved by many, which is why we’re excited to launch the revitalised brand into the mint category. With a variety of pack formats, the new Doublemint portfolio has something for every mint usage occasion, and with previously limited investment into the category, the launch is set to put it in growth.

“We are committed to ensuring that consumer needs are always satisfied. With the changing nature of people’s lifestyles, providing an on-the-go breath freshener which can be enjoyed regularly – due to its sugar-free credentials – is something we identified as a key demand in the category.”

Tel: Wrigley (01189) 317030

Published Date: April 1, 2016
Category: Product & Promotions News