World of Sweets launches Candy Realms children’s confectionery

World of Sweets, the UK’s largest confectionery wholesaler, has launched a new children’s confectionery brand.

Candy Realms has been created to incorporate a range of popular confectionery products including candy cups and share bags.

The affordable selection is targeted at a younger audience of sweet lovers with adventurous imaginations. The characters – Realm Rulers, The LLamacorn, Pearl & The Mermaids, Captain S.Pace and Chompasaur – that feature on the packaging are designed to help the products stand out in stores.

Confectionery pouches Under the Sea and Over the Moon are filled with pick and mix favourites and have an rsp of £4.

The Under the Sea bag features BUBs Sour Octopus, Kingsway Bubblegum Mermaids, Kingsway Giant Dolphins and Kingsway Jelly Sharks, while the Over the Moon bag is filled Peach Rings, Kingsway Space Mix, Kingsway Monsters and Flying Saucers.

Also in the new range are Candy Realms Fizzy Mix Candy Cup (rsp £1.99), which contains sour-coated pick-and-mix jelly sweets and marshmallows, and Llamacorn Giant Cables, which are over 30 cm long, individually wrapped and have an rsp of 30p.

Kathryn Hague, head of marketing at World of Sweets, said: “We are really excited to be launching the brand new children’s confectionery range Candy Realms.

“The products have been designed with children in mind, with a range of products that will appeal to both younger customers with an active imagination or parents and family members looking for something both age appropriate and tasty.”