‘Unwrap the Deals’ festive campaign launched by Bestway

Bestway Wholesale has launched an ‘Unwrap the Deals’ Christmas campaign across all its depots.

In collaboration with key suppliers, the festive campaign has been designed to create theatre and festive fun.

The display includes a Christmas fireplace, a giant Christmas tree highlighting festive deals, and golden-wrapped gift pallets branded for each participating supplier. In addition, large digital screens shine a light on special products, retailer promotions and supplier content.

For those retailers who prefer to shop online, there is a Christmas advent calendar – behind each ‘door’ they are offered the best POR from key brands.

The Christmas campaign is being supported by competitions. For example, customers buying a case of 500ml or 1.75ml Coca-Cola Zero Sugar are in with a chance of winning cash prizes up to the value of £10,000. Nestlé is offering the chance of winning one of 20 prizes and £150 of Bestway Wholesale credit, and Guinness is giving four retailers £1,000 cash by picking up qualifying packs of Guinness 0.0.

Kenton Burchell, trading director of Bestway Wholesale and Retail, said: “We are really excited by this year’s Christmas campaign and we’re confident we have the best deals in the market. Importantly, retailers can enjoy large-scale fun which is interactive and engaging directly with them in depot.

“We’ve devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time.”