A one-day food and drink show hosted by United Wholesale Scotland at its Queenslie depot boosted sales by 27% and increased footfall by 41% compared to the same day last year.
Head of marketing Naeem Khaliq told Cash & Carry Management: “We set up the show to create awareness of our new United Connect App and to showcase its new features aimed at the cash & carry customer, such as our ability to send notifications/vouchers direct to retailers based on their shopper profile.
“We had over 520 customers visiting the depot, with 294 new app sign-ups (the rest being existing app users).”
A total of 67 suppliers attended the event, which featured around 70 deals, with half of these only available through the app. A specific aim of the event was to highlight NPD for Halloween and Christmas.
Khaliq added: “Due to the success of this event and the direct impact it had on supplier and retailer interaction, we will run similar events in the future.”
Tel: United Wholesale (Scotland) 0141-781 6600
Published Date: October 12, 2021