All Unitas Wholesale members operating primarily in the foodservice or on-trade channels will be given a 30% reduction in their membership fees for the year 2021/22.
The one-off reduction in fees is in recognition of the ongoing issues that the channel is facing because of the global pandemic and the effect that lockdown restrictions have had on the out-of-home channel.
John Kinney, managing director of Unitas Wholesale, said: “2020 and the beginning of 2021 have been challenging for everybody; however, it has been catastrophic for the out-of-home sector and the independent wholesalers that serve it, with many having to close their doors temporarily while furloughing their teams.
“We appreciate that the financial impact of the pandemic on our out-of-home members is huge and damaging, and we hope that this one-off reduction in fees goes some way to demonstrate our understanding and commitment to our foodservice and on-trade members.”
Over the past few months, Unitas has been preparing for the comeback of the sector by putting several initiatives in place to support its out-of-home members. These include the provision of in-depot display boards, a virtual ‘meet the member’ event and a sampling programme for the group’s own-brand range Caterer’s Kitchen.