Unitas offers guidance on energy drinks and hard seltzers

Unitas Wholesale has introduced two new ‘Focus On’ category guides: one on energy drinks and the other on hard seltzers.

Unitas has partnered with CCEP for the energy drinks publication and Budweiser Brewing Group for the hard seltzers edition.

Plan for Profit category controller Tracey Redfearn said: “The new Focus On Energy Drinks guide will help independent retailers better understand this category of growth and the key brands driving this. Our Hard Seltzers Focus On guide introduces this emerging category and outlines how independent retailers can introduce hard seltzers into their store to take advantage of this opportunity.”

There are now eight editions of Focus On, available for free from participating Unitas member wholesalers, and also free to download via the Plan for Profit website and app.

Tel: Unitas Wholesale (01302) 249909