Unitas Wholesale has announced that the first products from its relaunched own brand, Local Living, are now available.
The new range of Local Living cordials and carbonates comprises: Lemonade, Diet Lemonade, Orangeade, Cola, Cherryade (all 6 x 2-litre 95p PMP), plus Lemon Squash No Added Sugar, Blackcurrant & Apple Squash No Added Sugar, Summer Fruits Squash No Added Sugar, and Orange Squash No Added Sugar (all 6 x 1-litre £1 PMP).
Tracey Redfearn, head of marketing & communications at Unitas Wholesale, said: “The cost-of-living challenges that consumers are facing have led to increased demand for great value, high-quality own-brand products.
“Local Living has been developed to allow our members to thrive in a competitive marketplace and will be home to a quality range of essentials that provide the best margins and profitability. We’re delighted that these products will be on shelves for shoppers to enjoy very soon. We’ll be announcing more launches in the coming weeks.”
Local Living was first unveiled to Unitas members at the group’s annual conference in September. A total of 90 SKUs will be transitioning from Lifestyle to Local Living, supported by an ongoing new product development strategy.
Published Date: January 31, 2024