Unconform cold brew coffee with nootroprics ‘bridges the gap’

Unconform’s bold ambition is to ‘bridge that gap between hoity toity coffee that very few people actually like, and the coffee drinks that are basically ice cream milkshakes with a tiny bit of cheap coffee’.

From the outset, London ‘foodiepreneur’ Yusuf Amanullah and his team were determined to advance the coffee appreciation story by filling a gap in the marketplace – creating a discerning three-strong cold brew coffee offer that gave equal billing to great taste and functional benefits. The range comprises:

• A Flat White for the mind to help you ‘Do Good’ work to the best of your ability: a flat white with ashwagandha, ginkgo bilboa and vitamin B12

• A Salted Caramel Latte for the gut to ‘Be Good’ to your body: a salted caramel latte with inulin and turmeric

• A Mocha for hair, skin and nails to help you ‘Look Good’ and healthy: a mocha with niacin and biotin

Unconform points out that the intense heat process employed involved in the production of iced coffee creates an ‘unmistakable harsh, bitter taste that needs to be tempered with sugar, synthetic sweeteners or contrived flavourings’.

By contrast, the cold brew process of steeping quality coffee grounds in cold water for 12-24 hrs results in a ‘stronger, velvety smooth, balanced flavour that’s devoid of any aforementioned bitterness and acidity’.

Where Unconform goes the extra distance is via the addition of beneficial nootropics, underlining a recent Food Manufacture report that highlighted how 72% of consumers were more likely to buy something if it included clear functional health benefits.

Amanullah comments: “As someone who worked long hours in finance I drank far too much sub-standard coffee which made me hyper, jittery and deeply uncomfortable (stomach cramps) in equal measure. I quit drinking conventional coffee before being seduced by cold brew, although I couldn’t help wondering what would happen if someone took ownership of a vegan leaning (oat milk) coffee capable of traversing both the functional drinks and cold coffee cabinets.  Today I wonder no more as Unconform has come of age!”