TWC to produce regular reports on sales through GB convenience stores

TWC is launching SmartView Convenience, which it claims will be the most representative EPoS market read covering independent retail and wholesaler-supplied symbol stores in GB.

The service is in partnership with I-TG, which will provide the data. TWC has picked a representative sample of around 6,500 stores (from I-TG’s pool of around 12,000 stores), and these have a combined turnover of £5.6 billion.

TWC will then cleanse the data and put it into its SmartView analytics platform, which contains algorithms to extrapolate this sample to represent total GB independent convenience. These algorithms will be continuously updated to rebalance the read to ensure accuracy.

Data reporting on what is selling in the stores will be available in value and volume for the following time periods – MAT, YTD, 13 weeks, 4 weeks, weekly – and will be accessed via TWC’s SmartView online reporting platform. Regional reporting will also be available.

According to TWC, the service will allow organisations to understand sector and category performance and trends as a benchmark for their own performance; identify growth drivers; understand the true top sellers in a category; and quickly identify range gaps.