TWC signs up United Wholesale Scotland and DeeBee as data clients

TWC has signed up two more wholesalers – United Wholesale Scotland and DeeBee Wholesale – as clients.

Tanya Pepin: ‘We are delighted that both UWS and DeeBee have chosen TWC as their data partner.’

The wholesalers are embedding TWC’s SmartView technology to track product sales through depot, into retail and out to the consumer.

For United Wholesale Scotland, the release of its sales data represents the next step on its technology and data journey. The new service, powered by TWC’s SmartView, combines total wholesale shipments data overlaid with retail EPoS sales from a hand-picked selection of retail club stores.

For DeeBee Wholesale, by using its in-house Re-Scan EPoS system, the business is now well placed to share its wholesale and retail data with its suppliers via the TWC SmartView platform, to drive targeted growth for mutual benefit. In addition, the DeeBee commercial team wanted an effective tool to use with its customers and company retail stores to evidence best-in-class execution and drive improved performance through sharing data.

SmartView allows operators to make fast and accurate decisions, and suppliers to follow their product sales from depot all the way through to the end consumer. The platform is renowned for being highly visual and intuitive – a recent survey amongst users scored the technology 9 out of 10 for ease of use, backed up by customer service rated 9.3 out of 10.

Tanya Pepin, managing director of TWC, said: “We are delighted that both UWS and DeeBee have chosen TWC as their data partner. We believe we are offering something unique here – enabling wholesalers, their retail customers and suppliers to understand end-to-end performance. Our vision is for a channel that is truly data-led, and combining wholesale shipments and retail data provides a holistic view of performance that can inform decision making right through the supply chain.”

Chris Gallacher, managing director of United Wholesale Scotland, commented: “The joint business plans UWS has with its suppliers have got to be meaningful; we will use data to drive our sales together more profitably and that’s going to be a massive change in culture for us at United.”

Andy Morrison, trading director of DeeBee Wholesale, added: “The senior team at DeeBee recognise the wins to our business if we can leverage data effectively. Whilst it is important that it delivers incremental revenue, its real power is in showing our retailers ‘what good looks like’ and highlighting to our suppliers the opportunities both in store and in depot. The SmartView platform is a fantastic tool to do this, easy to use and very intuitive for suppliers and our team alike.”

Published Date: August 31, 2022
Category: Wholesale Industry News