Amidst this backdrop, TWC is conducting a comprehensive shopper insight study on the UK aggregator market.

The study will exclusively focus on food purchases, encompassing both foodservice and grocery sectors. Moreover, participants will have the flexibility to include up to 10 customised questions, tailoring the results to their specific categories or hypotheses.

Speaking to a sample of 2,000 UK shoppers, TWC’s study will provide shopper insights encompassing various critical dimensions, including penetration rates overall and by named operators, frequency of purchase, demographic profiles, spending patterns, mission and occasion dynamics, triggers for purchase.

According to TWC, participating in this study offers stakeholders an opportunity to gain invaluable insights into aggregator market performance in 2024; identify potential partnership opportunities and the scope of the market; and anticipate future trends and developments within the aggregator landscape.