Tayto promotes Mr Porky Crispy Strips as protein-packed snack

To support the growth of Mr Porky Crispy Strips, Tayto is investing in a four-week digital campaign starting in February.

The initiative, which is designed to reach millions of sports and fitness enthusiasts, follows research showing that 29% of pork snackers are looking to reduce their carb intake and 27% want to increase their protein intake (Norstat).

Matt Smith, marketing director of Tayto Group – the No.1 manufacturer of pork snacks with a 74% share (IRI) – says: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, but Mr Porky Crispy Strips is rapidly gaining a loyal following.

“With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack. Proudly sporting a Great Taste award, consumers can be confident that it also delivers on taste!”

Available in a range of formats including shelf-ready packaging and clip-strips, Mr Porky Crispy Strips provide a great opportunity to drive high profit, VAT-free incremental sales, Smith adds.