Tayto introduces protein-packed Mr. Porky Puffs

Tayto has created Mr. Porky Puffs 25g (rsp £1.59), meeting the demand from consumers for high protein, low carb options.

Pork snacks is the fastest growing segment in savoury snacks, with 17% year-on-year growth (Circana).

However, some consumers are put off by the texture or appearance of more traditional scratchings and strips, so Tayto has introduced the crunchy yet airy Mr. Porky Puffs 25g (rsp £1.59).

Mr. Porky Puffs are gluten- and allergen-free. High in protein (16g), with only 132 calories and 0.1g carbohydrates, they are described the perfect tasty Keto treat.

Matt Smith, marketing director of Tayto Group, the No.1 manufacturer of pork snacks with a 65% share (Circana), says: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack. Mr. Porky Puffs is the unique alternative to more traditional scratchings, with all the flavour of a traditional scratching but a far easier bite!”

He adds: “We’ve been making scratchings since 1960, using only the best rind of the pig and dusted with a generous helping of our signature salty seasoning – every batch as good as our first! And to celebrate over 65 years of scratchings expertise, we are expanding our offering with some exciting new products and formats.”

The Mr. Porky range is available in various formats including shelf-ready packaging and clip-strips, providing an opportunity to drive high profit, VAT-free incremental sales.