Soreen launches special Easter Chocolate & Orange mini loaves

Date: February 27, 2020Leave a comment

Soreen Chocolate & Orange Mini Loaves are now available for Easter. The individually-wrapped mini loaves come in at under 100 calories per bar and are available in packs of five […]


Weetabix announces new partnership with Virgin Sport

Date: February 21, 2020Leave a comment

Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5 July, the […]


Building better cereals business with Weetabix

Date: March 17, 2017Leave a comment

Darryl Burgess (pictured), head of convenience, wholesale & foodservice at Weetabix, explains why a core range of best-sellers is so important for wholesalers. What proportion of your business goes through […]


New Weetabix Protein to hit wholesale trade in March

Date: December 18, 2015Leave a comment

Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]