Soreen launches special Easter Chocolate & Orange mini loaves
Soreen Chocolate & Orange Mini Loaves are now available for Easter. The individually-wrapped mini loaves come in at under 100 calories per bar and are available in packs of five […]
Weetabix announces new partnership with Virgin Sport
Weetabix has joined forces with Virgin Sport, forming a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5 July, the […]
Building better cereals business with Weetabix
Darryl Burgess (pictured), head of convenience, wholesale & foodservice at Weetabix, explains why a core range of best-sellers is so important for wholesalers. What proportion of your business goes through […]
New Weetabix Protein to hit wholesale trade in March
Weetabix, the UK’s biggest cereal brand (Nielsen), has revealed that a new protein-enriched concept will be hitting the wholesale trade in March. Targeted at active and health-conscious consumers looking to […]
