Walkers ‘Movie Night’ promotion taps into sharing opportunity
PepsiCo is tapping into the family sharing opportunity, which has grown by 17% over the last three years (Kantar), by offering movies to shoppers with its latest on-pack promotion on […]
Consumers asked to ‘choose or lose’ Walkers crisp flavours
In a new campaign called ‘Choose Me or Lose Me?’, PepsiCo is offering Walkers crisps customers the chance to keep their favourite flavours or risk losing them to new flavours […]
