‘Wholesale is of critical importance’ – Ian Patefield of Britvic
Ian Patefield (pictured), the newly appointed GB wholesale director at Britvic, talks about the company’s new division covering convenience, catering and licensed trade. What proportion of your business goes through […]
Britvic refreshes Tango with new look and three sugar-free flavours
Britvic is investing in its Tango brand with the introduction of three new sugar-free flavours, a packaging redesign and a £2.2 million marketing investment that will see the brand back […]
Product news summary 5th June 2015
HEADLINES THIS WEEK: – MAJOR MARKETING PUSH FOR STOWFORD PRESS – DOMESTOS AND UNILEVER REUNITE WITH UNICEF – CBL DRINKS EXTENDS 1870 MIXER RANGE – TANGO RETURNS TO TV SCREENS
