Mars Wrigley UK kicks off summer of sport with Win2Gether promotion
Mars Wrigley has launched a ‘Win2Gether’ on-pack promotion, offering football fans the chance to win prizes for both themselves and a mate. Promotional codes can be found on special packs […]
Mars Wrigley: still great headroom for growth of confectionery in wholesale
Ayman Nasreldin (pictured), customer development director at Mars Wrigley Confectionery, advises focusing on core range, innovation, mini seasons and digital. What proportion of the Mars Wrigley Confectionery UK business goes […]
Extra sales to make everyone smile
Julio Guijarro, marketing director of Wrigley UK, encourages C&Cs to utilise educational PoS and secondary displays to exploit the sugar-free opportunity. What proportion of your business goes through the cash […]
