KP Snacks unveils new pack design for Penn State pretzel range
KP Snacks has refreshed the packaging of Penn State, the UK’s No.1 pretzel brand (Nielsen), to deliver a bolder and cleaner look. Emphasising the flavour and texture of the product […]
KP reformulates brands and variants ahead of HFSS legislation
KP Snacks has announced its HFSS brand reformulation strategy, ahead of the introduction of the legislation taking effect in October. For Tyrrells, the Lightly Sea Salted flavour, which is the […]


