Mars Wrigley’s Availability into Action campaign goes digital
Following the success of its ‘Availability into Action’ campaign, which was launched last year, Mars Wrigley has introduced an online tool designed specifically for independent retailers in the format of […]
Mars Wrigley UK kicks off summer of sport with Win2Gether promotion
Mars Wrigley has launched a ‘Win2Gether’ on-pack promotion, offering football fans the chance to win prizes for both themselves and a mate. Promotional codes can be found on special packs […]
Mars Wrigley: still great headroom for growth of confectionery in wholesale
Ayman Nasreldin (pictured), customer development director at Mars Wrigley Confectionery, advises focusing on core range, innovation, mini seasons and digital. What proportion of the Mars Wrigley Confectionery UK business goes […]
Limited-edition M&M’s Crunchy Caramel launched by Mars Wrigley
Mars Wrigley Confectionery has introduced a new limited-edition variant to the bitesize category, M&M’s Crunchy Caramel. The new product is available in singles (rsp 66p), treat bags (rsp £1.19 and £1 PMP) […]
Maltesers Buttons and Truffles: bitesize and gifting NPD
Mars Wrigley Confectionery UK has announced NPD from its power brand Maltesers that sees a combined media spend of £2.5 million. Maltesers Buttons are a bitesize product containing the Maltesers […]
