Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
Malibu invites consumers to Let The Funshine in latest campaign
Malibu, the UK’s No.1 coconut rum brand (Nielsen) from Pernod Ricard, is inviting consumers to ‘Let The Funshine’ with its new global media campaign. The creative is a playful depiction […]
Product news summary 20th March 2015
HEADLINES THIS WEEK: – LIMITED-EDITION PEACH & MANGO BLEND JOINS FRUIT SHOOT RANGE – BURTS POTATO CHIPS LAUNCHES DEVON ROAST BEEF FLAVOUR – WESTONS CIDER JOINS FORCES WITH AMADEUS – MALIBU PRE-MIXED CANS UNDERGO MAKEOVER
