Maynards and Bassetts join forces to reinvigorate adult candy
Mondelez International is relaunching Maynards and Bassetts products under the ‘masterbrand’ Maynards Bassetts, with the aim of “reawakening adults’ desire for candy products with a little light-hearted silliness”. The portfolio of classic British […]
Product news summary 20th February 2015
HEADLINES THIS WEEK: – BACK BY POPULAR DEMAND – SWIZZELS SPRING SELECTION RETURNS FOR EASTER – MONDELEZ INTERNATIONAL LAUNCHES BASSETTS JELLY BABIES BERRY MIX – BLU UK TRANSFORMS CITROEN VAN INTO MOBILE […]
