Mars Wrigley’s Availability into Action campaign goes digital
Following the success of its ‘Availability into Action’ campaign, which was launched last year, Mars Wrigley has introduced an online tool designed specifically for independent retailers in the format of […]
Extra sales to make everyone smile
Julio Guijarro, marketing director of Wrigley UK, encourages C&Cs to utilise educational PoS and secondary displays to exploit the sugar-free opportunity. What proportion of your business goes through the cash […]
Product news summary 16th January 2015
HEADLINES THIS WEEK: – KINDER BUENO UNVEILS NEW-LOOK RANGE – WRIGLEY’S EXTRA RECRUITS ASHTON KUTCHER FOR TV AD – MARS LAUNCHES LIMITED-EDITION XTRA CHOC – UNILEVER SETS £1 MILLION DONATION TARGET FOR RED […]
