Malibu Pineapple PMP launched exclusively for impulse channel
Pernod Ricard has introduced a £2.19 price-marked format of its Malibu Pineapple ready-to-drink (RTD) can exclusively for the impulse channel. The development follows 22% growth of the pre-mix can category […]
Kahlúa gets a new bottle design and lower abv
Pernod Ricard has unveiled a new bottle design for Kahlúa, the No.1 coffee liqueur. Featuring stronger coffee cues and a more contemporary brand image, the new look is designed to […]
